The Apple Stock Controversy

Posted on May 23, 2013

In almost every client meeting recently we have been asked the question, “What’s going on with Apple”. So we thought it appropriate to address this question to a broader audience. The chart at right shows Apple over the past four years, but it’s not a chart of Apple’s stock price. This chart shows the combined search results of Apple’s ticker symbol, ‘AAPL’, and the word ‘Apple’. It includes every Google search worldwide that has anything to do with Apple’s stock, its’ products, or the company itself. Search results have been fairly consistent over time showing...

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